The (Long) Tail of Self-Published Authors

I read Meghan Ward’s excellent Writerland blog post, Does Social Media Sell Books?, this morning, and thought I would share a version of my comments here:

I recently came across two terms that relate to me as a self-published and self-marketed author:

Googlable“: I have a blog that comes up on top of the first page of search results with my my name as the search string, so I guess that makes me “googlable”.

Long Tail Business Model“: Illustrated in the graph below, Lulu.com founder Bob Young verbalized this business model in a 2007 interview:

A [traditional] publishing house dreams of having 10 authors
selling a million books each. Lulu wants a million authors
selling 100 books each.

Long Tail Business Model Illustration (Picture by Hay Kranen / PD)

I guess I could have also titled this post “Are Self-Published Authors Skewed?”

On the topic of using social media to market books, I currently have about 20 folks who follow my blog, about 40 likes on my Facebook page, and a little over 300 followers on Twitter. Pretty meager numbers compared to many, but darn, it has taken an inordinate amount of time away from writing my next novel just to get to these levels. Going by gut feel, I can’t relate many–if any–book sales to my social media efforts. Maybe I’m doing it wrong. I adopted the “social media is about being social” mantra, and I hardly ever even mention my novel, let alone hawk it, although everything does link back to this blog.

While I sit with the vast majority, somewhere in the “long tail” of self-published authors, I’ve met some lovely folks through my social media socializing, and I’m enjoying posting weekly on my blog. Now it’s time to dive deeply into my next novel (think James Herriot meets Nora Roberts in Ireland!), because it’s the crafting of stories that I really enjoy.

All the best,
Rob